iOS and Android
For a long time, iOS has become a favorite platform for application developers because it can create secure and feature-rich solutions with excellent design. On the other hand, Android is the most popular platform on the planet and Google strives to achieve amazing opportunities for iOS. Our experts took into account the advantages of the two platforms and collected information to facilitate the selection among them.
The iOS app market is famous for its intense competition and demonstrates the fact that only 1% of all publishers in the App Store earned 94% of revenue. To stand out from this large crowd, you must be ready to strengthen the functionality of the application, strengthen the mobile strategy, make it really unique that other apps are missing in the niche. On the other hand, opening Android will increase the chances of your imagination restricting you and more opportunities for you to notice as a result. However, marketing should not be ignored. To establish a strong online presence and visibility of the application, it is necessary to do everything possible.
Android has prevailed iOS over the number of terminals available and the audience that uses it, but iOS aims mainly at a different population, so iOS will not lose its position as a major competitor. Although iOS launches expensive devices and paid apps and focuses on the market's high-end market, smartphones and tablets with Android point to a broad market share. Despite Apple's attempt to launch a cheaper version of the legendary iPhone, most iPhone and iPad owners are considered higher-end consumers. With Google Play, your application can reach the top of the table. This is almost impossible in App Store without investing millions of dollars in promotional campaigns.
Development and Quality Assurance
The development of Android apps gives you more flexibility and makes testing, iterations and coding faster and easier. In addition, because Google Play publishes regular updates by quickly analyzing user comments and modifying the application in a matter of hours, Google Play is an excellent platform for MVP (the minimum viable product) and raw products. It is On the contrary , publish in App Store requires a rigorous approval process that takes approximately one week for the application, which is done again in each update, which increases maintenance costs and increases downtime. . These long iterations and the increased risk of not getting approval from Apple will cause many developers to complain about Apple's policy. So, if you want to act quickly and cover the largest audience, Android is the platform you chose, iOS is better if you strive for security, a good user experience, a high level of design, etc. .
Cost of Application Development
In principle, the cost of developing apps for Android and iOS is not very different, but to estimate the overall cost of a digital product, you must take into account the cost of marketing and continuous optimization. In this case, the winning solution is the Google mobile platform. Why do you think this is the case? The Android software market is more friendly for newcomers and covers more viewers around the world.
Before launching the application to the market, you must perform a real monetization strategy and make your product profitable and become a stable source of income for your company. In this sense, the developers go to iOS, since Android users are shown statistics that payments for mobile software and purchase motivation in the application are low. The App Store generates much more revenue than Google Play, but since you subtract the interest account for a certain percentage of the application's revenue, consider twice the business needs before making a decision.
When starting the application in the App Store, make sure that the application is shown to the user, since the number of downloads plays an important role in the classification of the product. apps that can not maintain high-level downloads within a certain period are temporarily classified lower. Google's classification policy is very different. Priority will be given to apps with high user retention rates. Of course, veteran users have advantages over newcomers on Google Play, but the constant expansion of the user population will always be paid. Therefore, if you want to make your application stand out from the start, the Apple App Store is the right market for your product. But since Android is growing rapidly, evolving at a great pace and targeting more users, Android should not be ignored. Before making decisions, keep in mind that you must do a thorough market investigation and learn everything you can about the audience.